Directory —
Technology —
Blog Details for "TechnoBuzz Blog"
TechnoBuzz BlogTechnoBuzz BlogHigh Tech Marketing Tips, Tactics, Strategies, News and Thoughts for Marketing Software, Services and Other Technology Products.
Articles:
1, 2
Articles
Checklist for Creating More Effective Web Conversion Forms
2008-05-06 18:32:00 In a perfect world, there would be no need for web conversion forms ? no need to request (demand?) those bits of contact information before allowing visitors to download information, request a demo, or take your software for a trial run. In this perfect world, your website would be so fantastic, so perfectly aligned to your ... More About: Creating , Forms , Conversion , Effective
What Technology Buyers Want to See on Your Website
2008-05-02 19:08:00 Yesterday I wrote about the 8 things that technology buyers don?t want to see on your website. Today?s article answers the obvious question. ?Okay, so what DO they want to see?? The oft-quoted (by me) Enquiro Research?s Business to Business Survey 2007 asked participants to rank website factors on a scale of 1 to 7 based ... More About: Technology , Website , Buyers
What technology buyers don?t want to see on your website
2008-05-02 00:30:00 A couple of weeks ago I gave an online marketing presentation for SoftwareCEO University. One of the topics that drew the greatest interest was ?8 Factors that Reduce Website Readability?. So, I?m printing the list here for those of you who missed the presentation. Graphics ? especially a large billboard image at the top of your ... More About: Technology , Buyers
Content Creation for Technology Marketing
2008-04-30 20:21:00 How much of your marketing investment do you spend creating content? Have you even thought of content creation as a marketing tactic? It?s an interesting ? and useful ? way of looking at your marketing program. Publishers and web experts have long claimed that ?content is king?. Yet marketers are just beginning to realize the significance ... More About: Marketing , Technology , Content , Creation
Searching for C-Level Executives
2008-04-29 22:48:00 Do C-Level executives use search engines? Over the last couple of days I?ve found myself in friendly disagreement with two different new clients who were positive that C-Level execs are above online searching. That makes me think that maybe a lot of software execs think other execs don?t search and it made me want to find ... More About: Searching , Executives
Organize PPC Keywords into Tighter Ad Groups for Enhanced Results.
2008-04-24 02:12:00 Lately I?ve been looking at many technology pay-per-click campaigns ? both as part of our PPC Management service and our Marketing Coaching program. Here?s one of the first recommendations I almost always find myself making: Take a closer look at your ad groups ? you probably need to reorganize them. Ad Groups , for those of you who ... More About: Organize , Results , Keywords
Search Marketing for Prospects and Clients
2008-04-23 02:24:00 We talk a lot about how critical it is for technology marketers to be highly visible online. But is there a difference in being visible to people who know you and people who don?t? The answer is ?yes? ? mostly because these people use different search terms to find you. Your clients and others who know you ... More About: Marketing , Search , Clients
5 Reasons Conventional Technology Marketing Isn?t Working
2008-04-16 01:10:00 If you?ve been following my recent posts about pay-per-click advertising, I?m going to make a lane change on you today. Stick with me. This is worthwhile. Lately I?ve been talking with so many technology business owners who are frustrated by the lack of results they?re getting from their marketing efforts. More often than not I find ... More About: Marketing , Technology , Reasons , Working
PPC Ad Factors: Which Ones Are Most Important?
2008-04-11 00:16:00 Do some aspects of a pay-per-click ad drive more clicks than others? A recent Business-to-Business Search survey from Enquiro Research shows that yes, some parts of a pay per click ad are more ?important? than others for generating clicks from technical buyers. I think it?s more accurate to say that certain aspects of your ad come ...
Why Pay per Click Advertising Wastes Money and What to Do About It.
2008-04-09 23:50:00 Pay per Click advertising (PPC) makes it dangerously simple to waste a lot of money. I see it happening all the time. We could blame it on Google Adwords - which makes it deceptively easy to set up a PPC campaign and leads advertisers to believe that the whole thing is a cake walk. But, ... More About: Money , Advertising , Pay Per Click , Pay-per-click
Technology Marketing Coach ? Two Spots Left
2008-04-07 18:53:00 I don?t often use this blog to blatantly push our services and I agonized a little over doing that now. But we recently launched an email-based coaching program at an incredible cost of $100 a month ? with a free month to test it out. There are only two spots left, and it didn?t seem ... More About: Marketing , Technology , Coach , Left , Spots
Increase Your Traffic with Better Pay-per-Click Ads
2008-04-03 19:30:00 Looking for an easy way to write pay per click ads that produce massive traffic to your website? Sorry. It?s going to take some thinking. I?ll give you basic guidelines, but to be truly persuasive you have to get inside the mind of the person you want to click on your ad. Being persuasive in a ... More About: Traffic , Pay Per Click , Click , Pay-per-click
Set up an Adwords Account & Campaign in 15 minutes or Less
2008-04-02 18:30:00 We?re talking about pay per click advertising for software and technology marketers. You know you need to do it and the place to start is Google ? even if for no other reason than Google controls around 77% of the search market. Google makes it beyond easy to set up and manage an Adwords account. The ... More About: Campaign , Minutes , Account
Getting Starting in Pay Per Click Advertising? Go with Google
2008-04-01 21:30:00 Once you?ve come to the realization that ? for traffic building purposes - every software or technology marketer needs to be active in paid search marketing, the place to start is with Adwords ? Google ?s massive advertising program. Yes, there are other search marketing options ? notably Yahoo, MSN and a wide variety of vertical search ... More About: Advertising , Pay Per Click , Click , Pay-per-click
Tech Marketers? Keyword Selection- Scouting for the Best Keywords
2008-03-27 19:03:00 Selecting the ?best? keywords for your pay-per-click campaign starts with identifying all of the possible keyword phrases prospects might use to search for a solution like yours. This is a combo brainstorming & research effort. Basically, you want to create a huge list and then narrow it down. Here are a few good tips to keep ... More About: Tech , Keyword , Keywords , Marketers , Selection
High Tech Marketer?s Fast-Start Guide to Pay-Per-Click Advertising
2008-03-26 17:30:00 Okay. This isn?t really a guide yet. It?s more like a list of steps. But if you?re a technology marketer who wants to increase website traffic and you?re not currently using pay-per-click advertising, this article will get you started. What?s so great about pay-per-click advertising? Two things really. First, these days nearly all business technology purchases involve ... More About: Advertising , High Tech , Pay Per Click , Tech , Click
Search Marketing Is Big and Getting Bigger
2008-03-25 17:30:00 Is Search Engine Marketing (organic optimization, pay-per-click advertising, paid inclusion) part of your marketing program? It should be. If you?re a regular reader of TechnoBuzz or you know me personally you know I believe that online visibility is a key to successful software or technology marketing. And online visibility starts with search marketing. (see Your Best ...
For a Message That Sticks, Picture Real-Life Stories
2008-03-21 17:05:00 Put branding and b-to-b marketing together, and you have yourself a challenge. With so many decision-makers involved in the buying process, how can you make a lasting impression with your brand that resonates across the board? “Stickiness” is the latest catch-word. Considering the average American is exposed to 3,000 commerical messages each day (Seth Godin, Permission ... More About: Life , Stories , Picture , Message , Real
How to Drive Traffic to Your Business Technology Website
2008-03-19 18:30:00 By popular request, this post is a high level look at some of the tactics technology marketers can use to increase the traffic (or leads) going to your website. You could make a pretty good argument that virtually any marketing tactic can be used to create traffic. But, since 80% of business technology buyers say ... More About: Business , Technology , Website , Traffic , Drive
5 Tests to Increase Conversion Rates on Landing Pages
2008-03-18 17:30:00 Landing pages play a key role in the success of any technology marketing program and the objective is a no-brainer ? get the visitor to take a specific action. What percentage of visitors to your landing pages do what you want them to do? (By the way, this number is your conversion rate for those ... More About: Landing Pages , Tests , Conversion , Rates , Pages
Bulk Email Lists ? No, No, No
2008-03-13 17:30:00 I?m having a battle with one of our clients over email marketing. He wants to buy a list of 50,000 business people and I think he?s nuts. Actually, Steven (not his real name) isn?t nuts at all. He?s a very bright software company owner who has a real knack for sales and marketing. But on this ... More About: Email , Traffic , Lists , Bulk
Add User Reviews to Your Website.
2008-03-12 17:30:00 You have a great software or technology product, right? You?ve built much of your business on customer referrals. You use testimonials and case studies in your marketing program. So why not post customer reviews on your website? Consumer reviews have been big with online retailers for years. A variety of research indicates that they really work ? ... More About: Reviews , Website , Traffic , User , Conversion
Google?s Drop in Click-Through Rates
2008-03-11 17:30:00 Chances are good that you?ve heard of the recent comScore report revealing a drop in Google ’s January paid click-through rates (it helped fuel a drop in the company?s stock last month). But what ? if anything - does it mean to your pay per click (PPC) advertising program? While investors took the news to mean that ... More About: Traffic , Click , Rates , Drop
For Their Information, Good Content is What You Must Give Them
2008-03-07 17:43:00 Ours is a world of instant gratification. For example, just think how impatient we become when a web page takes more than half a second to load.“Why is this taking soooo long??” But good content marketing takes time - because it’s not done with the quick-hit, in-your-face tactics of interruption marketing. Instead, it’s all about engaging ... More About: Information , Content , Give , Good
Keyword categories and what they mean for technology marketing.
2008-03-06 19:00:00 Chances are better than good that a significant portion of your website traffic is coming to you via a keyword search ? either through organic search engine listings or as a result of your pay-per-click advertising efforts. Business technology buyers almost always begin the process with an online search, so keywords are critical for traffic ... More About: Marketing , Technology , Traffic , Keyword , Categories
Pay-Per-Click Advertising: Update your keywords now.
2008-03-05 18:00:00 Here?s a good question to ask your search engine marketing firm or the internal person responsible for your pay-per-click (PPC) advertising. When was the last time we updated our keyword list? If you?re not consistently updating and expanding your keyword lists, you?re not getting your best results. As more people turn more frequently to search ... More About: Advertising , Traffic , Pay Per Click , Click , Keywords
Basic Web Analytics for Technology Marketers
2008-03-04 17:30:00 If you are not currently actively tracking visitors to your website, stop everything else and start tracking the basics now. You can get all the information you need to make solid marketing decisions with any of dozens of web analytics applications, but Google Analytics is a fast, easy and free way to get started. In ... More About: Technology , Traffic , Basic , Conversion
Customized Marketing Plans Can Make A Big Difference in B2B
2008-02-29 15:33:00 A common rut that b-to-b marketers often fall into is the “assumption trap.” They assume since a segmented set of prospects are all very similar on the surface, they likely share identical needs.So they take a one-size-fits-all approach to their marketing, figuring the response will be the same across the board. But just as two people ... More About: Marketing , Plans , Make , Positioning , Difference
When They Want Substance, Straight Forward Marketing is Good Style
2008-02-22 17:28:00 Does this description apply to your prospects? Introverted. Very technical. Love the internet. Don’t like sales people. Maybe not entirely, but they likely share some similarities with the electronics engineers who were described that way in a recent profile. Like them, most of your prospects don’t have much time or tolerance for marketing emails and calls. What they ... More About: Marketing , Style , Good , Positioning , Straight
The Intent of the Click
More articles from this author:2008-02-20 17:30:00 Web analytics show us that most people arrive at a website by clicking on a link somewhere ? usually from a search engine ? and not by typing in the URL. This is important for a couple of reasons: It means that most visitors enter your site at some point other than your home page. It presents ... More About: Click , Conversion , Web site 1, 2 |
|
