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Choosing the Best Domain Name
2008-01-31 01:00:00
Choosing the best domain is something that our clients constantly ask us about. Here at Wiliam we regularly work on both new product sites and new web start-ups so having the right domain name is essential. So, with that in mind, here are some recommendations and things you should consider before clicking the purchase button on your next domain name.
More About: Business , Web Design , Web Development , Domain , Domain Name

SEO Services Leading To Success
2008-01-30 01:00:00
Anyone who tells you that search engine optimisation is easy really doesn't know enough about it. It requires knowledge and understanding in all key areas of website making including design, development, copywriting, marketing and business.
More About: Services , Success , Leading , Melbourne

The best Web 2 jQuery javascript plugins
2008-01-18 01:00:00
Jatin from the Wiliam user interface team reviews the best plugins for the jQuery javascript library for your web 2.0 sites.
More About: Plugins , Javascript , Jquery

Daft Punk
2008-01-18 01:00:00
Vince from our web development team noticed that our Facebook Application was being used by Daft Punk .
More About: Web 2 , Daft Punk

How Persuasive is Your Website?
2008-01-17 01:00:00
Creating a website requires a customer-centric focus and a strategy that works towards ensuring your customers maximise their time on your site.
More About: Business , Web Design , Website , Melbourne

Web Strategy 2008
2008-01-09 01:00:00
For most businesses, January is often a quiet time when you get some solid work and planning done for the year. You're probably thinking about what promotions or events you'll run or even pondering how you'll achieve your KPIs. Do you actually plan your strategy on online for the year? Do you create an annual web strategy and review every month? If not, here are 12 ideas (one per month) to ensure your website stays top of mind throughout the year and not be forgotten.
More About: Business , Technology , Strategy , Web 2 , 2008

Sydney Web Developers career opportunity - .NET, CSS, HTML, XHTML, Facebook
2007-12-11 12:13:00
Wiliam is seeking Web Developers to work in a fun environment, working on bleeding edge web 2.0 sites, pushing the latest technologies and ideas to creating amazing websites.
More About: Sydney , Development , Opportunity , Career , Facebook

Building the best websites
2007-11-29 00:00:00
Dismiss any beliefs of what makes the best website. While there are no rules, in order to build the very best websites, your website should enhance users brand loyalty - your organisations online presence should compliment your offline endeavours.
More About: Business , Building , Web 2 , Viral Marketing , Websites

New DLA Phillips Fox website launched
2007-11-27 00:00:00
Wiliam worked with DLA Phillips Fox to create a website that would help DLA Phillips Fox take the next step online.
More About: Business , Design , Website , Web 2

4 Crawlability Problems to Look Over
2007-11-26 00:00:00
Why is it taking so long for major search engines such as Google and Yahoo to index your pages?
More About: Problems

Email Deliverability
2007-11-16 00:00:00
Email Marketing Email Deliverability is the term used by eMarketers for describing all the issues involved with getting your email delivered to the intended recipient. Essentially, anything that affects whether your outgoing email 1) reaches the inbox & 2) is actually seen by the recipient, describes the scope of Email Marketing Email Deliverability.
More About: Email , Email Marketing

How Should I Vote
2007-11-15 15:48:00
GetUp recognised more than 10% of voters wait until they hit the polling booths before deciding which party would gain their vote - an online tool needed to be created to connect members of the Australia public with their corresponding candidates, based on their political views to make an informative decision. In conjunction with GetUp, Wiliam designed a comprehensive Election 2.0 portal that allows candidates from every Australian Political Party across all electorates to be matched with members of the voting public through the completion of quiz's - allowing users to receive clear and concise views without all the media hype.
More About: Vote

Wiliam: A Smart Company!
2007-11-08 00:00:00
Wiliam was a-buzz this afternoon when a great article about our web design company and Managing Director- Robert Beerworth, was published on Smart Company .com.au.
More About: Media , Web 2

Facebook; Windows of Opportunity for Microsoft
2007-10-25 00:00:00
Facebook and Microsoft today announced a deal that could potentially revolutionise social networking. Software goliath Microsoft has signed on to invest $240 million into the social networking portal - currently the ninth most visited website in the US (according to Hitwise).
More About: Windows , Media , Web 2 , Opportunity

Google PageRank drop affecting sites all across the board
2007-10-25 00:00:00
The Search Marketing blogosphere is abuzz with all kinds of theories and assumptions as to why that little green Google PR bar has suddenly dropped overnight - in most cases not just by a factor of one, but even by two or three. However, this is not the first glitch with the PageRank metric this month.
More About: Pagerank , Google Pagerank , Board , Sites

Online Lead Generation 2.0
2007-10-23 00:00:00
Networking is an essential skill for business managers, leaders and especially for entrepreneurs. Online lead generation is no different - encompassing all of the web's functional applications. A basic online lead generation campaign has the ability to drive a torrent of traffic towards your website and has the potential to generate and dramatically increase your revenue.
More About: Business , Web 2 , Generation , Lead

Cooper Sports
2007-10-16 17:33:00
Cooper knew that the days of trawling through catalogues of poorly imaged jerseys and sports bags were over. Consumers wanted customisation right down to the tubing size. And they didn't want to have to visit a showroom to have it done. With this in mind, Cooper Sports turned to Wiliam to develop an online, real-time, dynamically generated, sitedock™ powered garment builder to allow consumers to design their own garments - including fabric type, sleeve length, and logo embroidery size. In undertaking this project, Wiliam had to ensure that the website was able to dynamically handle online real-time product customisation, as well as providing an easy to use client and administrator interface. the dynamically generated garment builder was integrated with Wiliam's sitedock content management system to allow users to edit and refashion Cooper Sports's products to their own tastes and styles. William's innovative web design and development has in this case shifted the Ã...
More About: Cooper , Ports

Advance Audio
2007-10-16 17:33:00
Advanced Audio 's Web requirements were truly multi-faceted, and Wiliam fulfilled all of them with design flare and technical efficiency. High end audio products are exciting, and Wiliam designed Advanced Audio's Website to capture this excitement, with dynamic and vibrant design and interactivity. Advanced Audio's range of products is detailed and extensive. Advanced Audio wanted their retail network to be able to easily and intuitively identify and locate the correct product for their needs, and Wiliam's skill at producing product catalogue navigation systems on-line delivered on this business-critical requirement. sitedock™ is the industry-leading content management system that Wiliam has developed to make it easy for customers like Advanced Audio themselves to not only publish enormous catalogues of specification-rich product, but to tune, alter and change every product detail - and to change the way those details are presented to customers. sitedock™ ...
More About: Vance

Active Air
2007-10-16 17:33:00
With a creative mindset firmly on attracting new customers and providing them with an intuitive online experience, Wiliam conceptualised a completely new look and feel by way of design, placing significant emphasis on the cross population of products at every opportunity. The result is a site design worthy of everyone's attention; consolidated and reorganized navigation together with some clearly identifiable icons work well with the clear and concise presentation of key information and product imagery. Users are also presented with relevant products in the very first instance when viewing the site. Further to the promotion of the business, the new Site design incorporates that of career opportunity by way of a 'positions vacant' section, pushing the boundaries of the site far beyond that of simply equipment for rent. Wiliam is one of Sydney's leading web design and web development firms in Australia. Wiliam offers Web 2.0, internet marketing, business web hosting, content ma...
More About: Active

Audio Connection
2007-10-16 17:33:00
Audio Connection 's Web requirements were truly multi-faceted, and Wiliam fulfilled all of them with design flare and technical efficiency. High end audio products are exciting, and Wiliam designed Audio Connection's Website to capture this excitement, with dynamic and vibrant design and interactivity. Audio Connection's range of products is detailed and extensive. Audio Connection wanted customers to be able to easily and intuitively identify and locate the correct product for their needs, and Wiliam's skill at producing product selection systems on-line delivered on this business-critical requirement. sitedock™ is the industry-leading content management system that Wiliam has developed to make it easy for customers like Audio Connection themselves to not only publish enormous catalogues of specification-rich product, but to tune, alter and change every product detail - and to change the way those details are presented to customers. sitedock™ also enabled the...
More About: Audio

Clarence Street Cyclery
2007-10-16 17:33:00
Cyclists are discerning and detail oriented, and the Cyclery needed a Web site that could present the wide selection of bicycles and bicycle technologies effectively and intuitively. Clar ence Street Cyclery also needed a Web site which allowed them to update their wide range of cycling products regularly and efficiently. Clarence Street Cyclery chose Wiliam to fulfill their requirements for an easily updateable, intuitive and detail-capable Web site. Driven by Sitedock™ - Wiliam's powerful, easy to use content management system - the site allows the fast and effective updating of content, technical details and images throughout. To make their Web site maximally effective as a true business marketing and growth tool, Clarence Street Cyclery is also a memebr of the Wiliam client services subscription. The total solution delivered an exciting and vibrant Flash Web site design incorporating a specialised bike selector. The selector makes the customer's task of perusing and ...

Kpau Fashion
2007-10-16 17:33:00
Kpau are a designer-fashion specialist at the forefront of a large and competitive industry. This premier marketplace position needed to be represented gracefully and flawlessly on-line. It was imperative that the site be capable of allowing the elegant and yet efficient management and presentation of an enormous range of fashion products. Wiliam provided a creative Web design which not only conveys Kpau's premiere status and design prowess, but which allows the customer to easily browse and select from a superior range of fashion items. Wiliam is one of Sydney's leading web design and web development firms in Australia. Wiliam offers Web 2.0, internet marketing, business web hosting, content management system, email marketing software, search engine optimisation, Link Bistro, Link Exchange and SEO Tool
More About: Fashion , Fash

Avery Dennison
2007-10-16 17:33:00
AV Denison has the biggest range of sticker stationary and road signs in the world. The sheer size of the numerous product catalogues held by AV Denison and all of its subsidiary print, design and advertising agencies could be considered simply intimidating, and the task of bringing them on line just as daunting. The range of standards and de-facto standards for sticker stationary made providing an on-line printer file configuration system a non-trivial technical proposition. Wiliam employed industry leading development expertise and tools such as sitedock™ to provide AV Denison's customers with a powerful, streamlined way of accurately selecting the correct label product on-line. Wiliam also leveraged the power of sitedock™ to provide customer specific personalisation and multi-lingual services across nine Websites. sitedock™ enables AV Denison to run exciting competitions like next month's exciting 'You Beaut Ute' on-line, with confidence and eas...
More About: Dennis , Avery

Social Media Optimisation
2007-10-16 16:11:00
What is Social Media Optimisation? Social Media Optimisation (or SMO as it is becoming known) is simply the optimisation of your corporate website or blog in the major social media networks. These networks could be social networking sites or social bookmarking sites as well as providing to your audience the ability to click off to a social media site and discuss your product or service offering in the community. What are examples of Social Media Networks ? The most well known of social media networks would have to be Digg, Youtube, Flickr, Myspace and del.icio.us to name just a few. Each of these sites have certainly created niche areas and have been able to maintain their first-mover advantage. Australian companies using Social Media Networks Recently Wrangler Jeans created their own Myspace page to create a direct connection to their customers. Since implementation, Wrangler has connected with nearly 500 of their customers with discussions including new clothing products, video...
More About: Misa

Affiliate Marketing
2007-10-16 16:07:00
Affiliate marketing is a method of promoting an online retailer of products or services via a network of websites who endorse and promote the offering their audience. Typically this could be via email, graphical advertisement or blog, however recently there has been growth of using videos as the promotional vehicle. Affiliate marketing is a considered a cost effective solution, as the affiliate is only paid after a sale has occurred compared to typical advertising models. Affiliate marketing strategies After the strategy and target market has been defined, Wiliam will develop a series of advertising pieces which deliver a key message. Then together with relevant keyword phrases and approved articles these are promoted by some of Australia's leading affiliate networks to deliver the program to their existing affiliate programs. For products which have an international focus, Wiliam has previously worked with Asian, American and European affiliate networks to grow global sales. Ben...
More About: Marketing , Affiliate Marketing , Affiliate

Ecommerce
2007-10-16 16:07:00
Consumers these days want more choice, easier to complete transactions as well as the possible best price available. Many online shoppers are now smarter and are no longer satisfied on only visiting a static retail site where they can't order. The rapid growth of Web 2.0 has created some very interesting locations to shop online, as well as websites that aggregate prices from shops to give you the best possible price. Developing your ecommerce site Prior to developing your ecommerce website, Wiliam will undertake a needs analysis looking at areas such as merchant gateway requirements, simplified checkout process design, SSL requirements as well as third party integration such as PayPal or Moneybookers. No matter whether your site is B2B or B2C, we find that the more successful ecommerce sites are those that really show off their products with high quality photography, provide multiple photos when necessary, clear pricing, detailed text and precise and clear shipping costs. Even a v...
More About: Ecommerce

Corporate MySpace
2007-10-16 16:07:00
What is Myspace and how can it help your business ? MySpace is a popular social networking website consisting of an interactive, user-submitted network of friends, personal profiles, and blogs. Over the last few years, the power of harnessing the benefits of marketing to such a large audience has been realised by many successful businesses in their online marketing efforts. Having played a key role in corporate and individual brand development, many product launches and in driving traffic to a client's existing website, Myspace has become an inexpensive and essential tool for many businesses and individuals to gain widespread appeal online. In such a lucrative, yet competitive, marketplace, it is crucial to have a unique and distinguishing professional Myspace design and an experienced strategic partner to succeed in differentiating a client's business from the competition. Professional Myspace Design Whether each client requires a clean and professional Myspace design or an el...
More About: Corporate

Yahoo!7 Election
2007-10-05 10:25:00
Yahoo7 sought to extend and widen their branding power to current and new visitors by developing a uniquely Australian political website focused on the 2007 Federal Election , designed to feature predominately as a news, information and user generated content portal.
More About: Yahoo , Yahoo!

RailCorp
2007-10-05 09:40:00
Railcorp required a subtle and effective corporate on-line representation which facilitated the elicitation of targeted industry feedback. sitedock™ was the answer.

GetUp!
2007-10-05 09:40:00
Through the transformation of traditional political lobbying methods online, the 'GetUp!' website has become a very popular and equally powerful medium for political expression within society.