Common Mistakes in Website Design

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Use of Web banner Ads in Affiliate Programs
2007-03-01 05:08:00
Affiliate programs are a perfect way to make your site more profitable. Banners are extensively used for this purpose. Its concept revolves around making more commission and sales. Under this program, a website places its web banner or text link on other related sites in order to get more network traffic. When a viewer clicks on this banner or text link, he or she is diverted to the website which advertises the banner. If the user makes some transactions on the site, then the website that provided the link to you gets some amount of commission. In certain cases, payment is based on the number of clicks. In comparison to web banners, however, text links do not get as many numbers of clicks. An effective banner design always gets more clicks. The effectiveness of your banner is based on its layout, colors and animation. Before selecting your banner size, find out what size is acceptable on the site where you want to display your web banner ad. You can use gif images or flash to an...
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Logo Design Myths
2007-02-28 05:04:00
1. In the Flick of a Finger: Rome was certainly not built in a day. Neither is a logo. A logo is an epitome of a company’s idea, conception and image. So time is one of the most important investments to achieve a good logo design. So invest it in excavating information about the company, its value, market image and the target market. 2. Complicated Graphics: Aesthetics comprise a significant part of a professional logo design process. However, just as with SFX (special effects), the more natural it is, the more effective it is. On the other hand, the graphics used in a logo will trigger off different responses in different sets of audience. Hence, a logo needs to be designed in keeping with customer priorities, the target audience and the kind of message that a company wants to convey to its customer. 3. Illustrative Logo is a Better Choice: A picture is worth much more than just a thousand words. However, a picture appeals to different people through different channels. Hence,...
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Best Practices – HTML Email
2007-02-27 04:47:00
Provide the Administration Center in Your Email : The practice of putting the Administration center in your HTML Email connects your subscribers to you and helps to distinguish you from the plethora of other mails that your potential subscriber might be getting. An unsubscribe link and link to your privacy policy should also be included in HTML email template.Provide Search Function: Include a site search function in your HTML email. This allows the subscriber to search for your products, services and any other company information that he or she might be looking for directly from the HTML Email. This way the potential subscriber acquires direct access to your web site.Forward to Friend link: Including a “forward to friend” link in your HTML email design is more practical then including messages asking your subscribers to forward your message to friends. This link sends a request through your server and helps you to track the person who is forwarding your message.Link to Web Versi...
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Corporate Logo Design
2007-02-26 05:22:00
Corporate logo design is not just a part of your corporate jargon, it butters your bread by playing a significant role in building your corporate image in the market. Your corporate logo design needs to convey a comprehensive idea about your company values to the viewers. Your customer identifies you by your logo design, so much so that he or she might identify the product with your brand name, like happened in the case of Sony’s Walkman. So design the logo which is unique and easy to memorize, nonetheless delivers a shot which too is hard to forget!The actual process of designing it may be achieved in-house or outsourced to professionals. There is now a plethora of logo designing companies that offer excellent logo designing for minimal charges. Some key points to be kept in mind for an effective corporate logo design are:1. Simplicity: Don’t build into your logo Aristotle’s philosophy on life. Keep it simple and memorable. Companies spend thousands of bucks to make their l...
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Web Banner Advertising Standards
2007-02-24 05:08:00
Banner Size: The most popular web banner size is 468X60 pixels. It is present in the recent version of Photoshop. Before deciding your web banner size, make sure that the site where you want to display it will accept a banner of that size. Following is the list of standard banner sizes:Banners and Buttons:234 x 60 pixels (Half Banner)392 x 72 pixels (Full banner with vertical navigation bar)120 x 240 pixels (Vertical Banner)125 x 125 pixels (Square Button)120 x 90 pixels (Button 1)120 x 60 pixels (Button 2)88 x 31 pixels (Micro Button)728X90 pixels (Leader Board)Rectangle and Pop-Ups:300X250 pixels (Medium Rectangle)205X250 pixels (Square Pop Up)336X280 pixels (Large Rectangle)180X150 pixels (Rectangle)Skyscrapers:160X600 pixels (Wide Skyscraper)120X600 pixels (Skyscraper)300X600 pixel (Half Page Ad)
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HTML Email Marketing Tips
2007-02-23 04:45:00
Use Receptor Name to Address: Most people ignore emails which are not addressed to them as junk/bulk emails. To avoid your HTML email marketing from giving out such mixed signals, it’s important to address the individual receptors with their name. Use Your Name in “From” Field and Brand Name as Subject: People usually ignore automated emails or those sent by strangers and those who they don’t recognize (mail@mail.ffff.com). Use your name in from field and brand name in subject field in all the email you send. This will increase the viewer’s trust for you. Avoid $$$ in Your HTML Email : Most of the spam contains “$$$” symbol in the subject or in body part of email. Hence, this creates a mental block in the user that every email that contains different symbols such as “$&%^#@” is spam and its better to delete it. This is the reason why you avoid using symbols in your HTML email marketing.Send Your HTML email newsletter on Business days: On weekend...
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How to Design a Web Banner Advertisement
2007-02-22 06:21:00
Before you start to design your web banner advertisement, find out why you need a banner. Few of the possible reasons are listed below:1. You want to show your banner on other websites to promote your own site.2. You want to exchange banners with other sites.3. You want to start your own affiliation program. 4. You want to show your own banners and banners belonging to other sites on your site. The design of your banner is dependent on the purpose of the banner. For example, if your purpose is to promote your company then you will need to include your company logo and website address in your web banner design; and when you zero in on the exact purpose of your web banner ad, select an appropriate file format for your banner. Most common file formats are:· GIF· JPEG· PNG · SWFAn SWF file contains animations for the banner. It is used to display high quality animations on the web banner.GIF is one of the most widely used file formats supported by web publishers. GIF simply displa...
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Online Web Banner Advertising
2007-02-21 05:58:00
Analyze Your Business: The basic questions that need to be answered before the move to Online Web Banner Advert ising is made are:1. Why does your business need a web banner?2. Is it because your competitor is promoting online?3. Does it comprise an effective medium of advertisement for your business? To answer these questions, find what type of products people buy online. If these products are similar to your product or services then online advertisement is certainly beneficial for your business.Purpose: Find out the exact purpose of your web banner ad campaign. What will your banner promote? Categorize your web banner design according to your purpose. Most common purposes of web banner ads are: 1. To sell products or services.2. To promote a brand.3. To increase the number of hits on a website.Target Audience: Your target audience is a deciding factor, literally. Hence, identifying them is an indispensable step towards achieving effective online web banner advertising. The ...
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How to Design an HTML Email
2007-02-20 13:09:00
HTML Email marketing is one of the most popular marketing techniques on the internet available today. Many organizations like banks, IT companies, and electronics companies, are using HTML email marketing to promote their business. It is the fastest and one of the most effective ways to get your message across. Few of the HTML email creation tips which will help you in making your HTML email design more appealing have been summed up below.While designing your HTML email, you need to emphasize on three main things:1. Format2. Functionality3. UsabilityFormatIt comprises the design, appearance and coding of your HTML email template. An attention-grabbing format is required to make your email campaign professional and effective. 1. Code it your self: Avoid using any HTML email template creating softwares like Front Page since these softwares add unnecessary code to the template thereby making the email incompatible with certain browsers like Outlook and AOL. Do the coding yourself or h...
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Keys to effective Logo Design
2007-02-19 04:59:00
Before designing a logo, we need to understand the purpose of a logo. A logo defines your company. It charts out your identity and cuts out a niche for you under the sun. It’s upon you to make it a cozy and enviable one.A perfect logo will boost your visibility and brand image in the market. It will strengthen your integrity and enhance your brand popularity, which would quantify into more sales for you. Hence, an effective logo designing process is indispensable. To design an effective logo, you first need to understand the types of logo prevalent in the market. Some of the commonly used logo types are given below: 1. Text Logo Desi gn : The text logo design focuses on text and style. It’s the best choice for corporations whose names define their functions, for example, TCS ( Tata Consultancy Services). To enhance its effectiveness, you can use different fonts and colors. Text based designs are usually used in case of insufficient funds or the company name not being an establi...
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Website Design Tips
2007-02-17 06:25:00
1. Avoid Complications: Animations and sounds on your webpage can divert attention of the visitor. Users who have slow dial up connection seldom like websites with these features, because animations and sound increase the loading time of webpage. 2. Use Small Size Pictures: Webpage with pictures is a good idea. But large size pictures increases the load time of webpage. There are numerous graphic software applications available in market which can compress graphics files so that webpage take less time to load on your visitor’s web browser. This will ensure that the visitor gets a fast website to look at and navigate through.3. Contact information of your website: Your website visitors may want to ask some questions related to your website or goods/services offered on it. So don’t forget to include your contact information or link to it on each page of your website. Make yourself available to the visitors.4. Check Webs ite Links: Check your website periodically to ensure that it ...
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How to promote your logo design?
2007-02-15 05:11:00
Promoting a company logo, in a nutshell, is quite a tough nut to crack, with most people being unaware of the not only the business tips but the ground-rules which define the framework of effective logo-promotion. A few of the promotional technique are given below:1. Good Logo Desi gn : You can’t have the edifice without building the foundation. A good logo design is the foundation on which is built the edifice of its effective promotion. Brush and re-brush until you’ve hit upon the perfect logo design. Make it simple and eye catching. Steer clear from using cheap logo design methods or logo design software, for they can your be worst bane. Access professional help from a good logo design company. Once you have found the right logo designer, take part in each and every design step and discuss with your designer all your general and specific needs. Keep in mind your company values and target audience to achieve positive brand-building. 2. Stationary: The next step is to select...
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How to be a good logo designer?
2007-02-14 11:06:00
1. Give them what they want: The customer is always right! At least almost always. So listen to them. Understanding the requirements of the client is not only essential but indispensable. Make this process as interactive as possible by asking questions and try to draw out the client into explaining his/her specific needs about the logo. However, you need to keep in mind that irrespective of how demanding or irate a customer gets, you may be bitten once, but getting twice shy will serve no purpose!2. Homework Rules: Fools rush where angels fear to tread. So don’t rush into anything. Take your time and do your full homework about the company or product before kick-starting the design process. Search, analyze and innovate. Search for detailed information about the company or product. Analyze its needs. Innovate new ways of expressing your idea.3. Win the Rat-Race: Compare logos of your competitors in the industry. This will help you in determining the current trend in that industry ...
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How to make your website load fast?
2007-01-02 06:17:00
1. Use simple Design: Always go for simple website design. It is easy to maintain and is quick to load up on visitor’s PC. Complicated design will increase loading time. Use minimum lines of code to develop the webpage.2. Maximize the use of HTML and CSS: HTML (Hypertext Markup Language) is one of the most popular languages used in website design. Use HTML where ever possible to design your web pages. HTML coupled with CSS( Cascading Style Sheet) based coding of your web pages enables your website not only to load and navigate fast but also to be modified easily at a later stage if need be.3. Use Light Images: A light webpage will load faster. Use only limited images be it text or picture in the image. This allows loading the webpage faster and even helps in SEO (Search Engine Optimization) of the website. It is easy for search engines to comprehend text on a webpage then an image. Use various image compression tools available online to reduce the image size in kilobytes to make...
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Top Ten Mistakes in Web Design
2006-12-29 06:04:00
Bad Fonts: Sometime designers use multiple font types which make reading webpage extremely difficult. Too small or too large fonts are also hard to read. If you want to emphasize on a particular word don’t underline it better option is highlight text by using italic, bold or color. Underlined text is difficult to read and it is complicated for visitor to distinguish between underlined text and hyperlinks as both look same.Inconsequential Links: If you are using links within your webpage, underline them or use color so that visitors can easily differentiate between text and links. Instead of making whole line a link use keywords for highlighting and hyper linking, like” Ecommerce web site design”. But one important thing here is that keywords should be meaningful and in sync with the context of the rest of the text.Animation: Where on one hand, animation makes web pages more appealing on the other hand excessive use of animations makes a webpage heavy and it takes long time to...
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Web Banner Design Tips
2006-12-21 13:42:00
Online advertisement is a huge source of revenue for modern businesses and the most popular method of advertising on internet is web banner ads. Web Banner s are constructed using images, Text, JavaScript and multimedia objects (flash, shockwave etc). A web banner is displayed when web page that contains the banner is loaded in visitor’s internet browser. On clicking the web banner the visitor is directed to the website for which the advertisement is placed. Web banner design needs lots of research and attractive content to get the visitor to act on seeing it. Few tips to make your banner effective are listed below:1. Punch Line: Before designing your web banner spend some time to create an effective punch line; something that encourage viewer to click on the banner. Punch line should be small and appealing. Use proper colors and fonts for your punch line.2. Related Content: Ensure that content displayed on your web banner is related to services or products you are offerin...
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What makes a good logo design?
2006-12-18 06:28:00
Logo is the name, identifier, symbol or trademark of a company. Purpose of logo is to create a memorable image of product or company in customer’s mind. It also differentiates products and services of different companies. Good logo grabs the attention of people. It in itself is an important marketing tool.It demands some precision and lots of thought to design a communicative business logo. Summarized here are few basics that one can use as initial steps to a good logo design.1. Do some Analysis: Do not rush into developing business logos. Do some analysis about the company, its values, its business and the clients it is, or will be catering to. Understand what you want to communicate through your logo. Logos need to be designed, so as to convey message about the company, the people and its values. If you are designing a logo for a product, be specific about the target customers. E.g. Dog biscuit can carry a dog illustration in the logo itself, or a biscuit shape in the logo.2. E...
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Website Design Basics
2006-12-14 07:34:00
In Today’s world a website is need of every business, organization or an individual. It is the fastest and cheapest medium to reach more people around the world. It helps to expand business worldwide. Desi gn and appearance of a web site play an important role to attract visitors to your website.Here are some basic website design tips that would help in designing an attractive and productive website for you:1. Do Some Research: Before making any decision check out some related web site for design, layout or scheme? This will surely helps to make better decision.2. Try something different and unique: Always go for inimitable design. Add some animations, pictures, etc. to make website more appealing. But do not overdone web site with animations and pictures because this make webpage heavy and it take long time for loading.3. Content: Content should be simple and easy to understand. It should be solely related to your website. Avoid grammatical and spelling mistake. Use different font...
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