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What is The Long Tail and how does it work?
2007-12-07 00:00:00
The Long Tail was first coined by Chris Anderson in an October 2004 Wired magazine article. It was used to to describe a certain type of online business and economic models -- such as those found at Amazon.com. The term is now widely used throughout the internet, often using different names such as heavy tails, power-law tails, or Pareto tails. The Long Tail and internet keywords Search Engine Optimizers (also known as SEO's) regularly use The Long Tail when it comes to selecting the keywords and search phrases they want to target. This allows optimizers to target keywords that are considered less competitive. By doing so they are able to rise to the top of the search listings easier and attract more targeted traffic from search engines such as Google, Yahoo and Ninemsn. How does this work in the real world? Easy Skips is a client of Adamant Solutions - we designed their website and then targeted the appropriate keywords at no additional cost (It is worth noting that man...
More About: Work , Long tail

The Christmas Countdown
2007-12-06 00:00:00
Christmas is upon us! It's hard not to get caught up in the festivities that come with the Christmas season, that's why we have updated the Adamant Solutions logo. The year certainly has gone fast, where does the time go? Soon it will all be over and a new year will present itself with new opportunities. Then before long we will be nearing Christmas once more thinking to ourselves "I wonder where the time went!". We wish everyone a very Merry Christmas, a safe & happy new year and we look forward to working with everyone in 2008 on innovative new projects. Read the entire story - View comments - Post a comment
More About: Christmas , Countdown

Writing Copy for your website
2007-12-06 00:00:00
The main thing to remember when writing copy for your website is; keep reminding yourself of who you are writing for. Firstly you are writing for your web visitors (or human audience) who you will hopefully convert into customers. Secondly you are writing for the search engines to ensure good positions in the listings. For your human visitors the main things to bear in mind are: Focus on the benefit to the reader - Be sure to tailor the copy to the reader's interests or the benefits to their business. How can your product or service make a difference to them? Nobody wants to read endless drivel about when your company was founded, what you eat for breakfast etc etc. Keep the first paragraph of any body of text simple and to the point - readers can get the information that they want quickly and then make the choice to read on for more detailed information if they want to. Don't confuse your objective with long words or over wordy sentences. Check your spelling and gramma...
More About: Website , Writing , Copy

Tips for Overcoming Bloggers Block
2007-12-05 00:00:00
Every now and then all bloggers experience what is known as "bloggers block". When it comes creeping in, it can be a terrifying affliction; the pressure of making that next post as original and interesting as the last, grows. As the blogger tosses and turns at night, unable to sleep he feels his once eager readers slipping from his grasp- OK, maybe it's not that bad but every now and then we all struggle for inspiration so I thought I would (humbly) write a few top tips to help design bloggers or in fact any blogger keep the creativity flowing. 1. Obviously there is always inspiration out there in your fellow bloggers' work. Reading other blogs regularly will often spark a good idea for your own blog. You can add a new perspective to their point or spot a tangent that they haven't mentioned. It is good to be inspired by someone else's work; you can credit them, quote them and link to them to show your appreciation. (Of course it isn't good to just blatantly stea...
More About: Tips , Bloggers , Block

Announcing the Australian Postcode Directory
2007-12-05 00:00:00
We are pleased to announce the first of many online tools: The Australian Postcode Dire ctory . The directory lists every postcode and suburb in Australia, even allowing you to sort by state and suburb. The directory also features an embedded Google Map which shows you the location of any suburb within Australia. The map takes full advantage of Google's Mapping API and is the basis for a range of new mapping systems currently in development. So what are you waiting for? Try it out for yourself.. Australian Postcode Directory Read the entire story - View comments - Post a comment
More About: Anno , Rect

Trading hours over the festive season
2007-12-05 00:00:00
Firstly I would like to take this opportunity to wish everyone a Merry Christmas and a safe & happy New Year. We look forward to working with you all on new, exciting and innovative projects in 2008. On that note I would like to let everyone know that Adamant Solutions will be closed over the Christmas period. We will be open until the 21st of December and the reopening on January 3rd. At the end of January Adamant Solutions will be closed for a week and a half. This is under strict orders from my fiance, who insists on having a Honeymoon after we get married on January 26th. Read the entire story - View comments - Post a comment
More About: Trading , Season , Hours

Onkaparinga Mayors Christmas Event
2007-12-05 00:00:00
On Friday we attended the Onkaparinga Mayors Christmas Event , held in the Christies Beach surf club. The night was excellent, from the catoring to the photographer. Seeing so many local businesses in the same room was truly an eye opening experience. Residents and business owners are passionate about the southern suburbs of Adelaide, which is good to see. Many people were discussing how much the Onkaparinga council has expanded over the years, while others were foreseeing even more growth. This was definitely the tone of the evening and was enforced by a very powerful speech by the Mayor of Onkaparinga. Read the entire story - View comments - Post a comment
More About: Christmas Eve

Welcome to the new and improved blog
2007-12-05 00:00:00
The Adamant Solutions blog has a brand new look and feel. We have redesigned the blog to make it easier to read and navigate from one section to the other. With the new look comes a new direction. The Adamant Solutions blog will host a range of new articles, including those written by other inspiring and knowledgeable individuals from around the internet. From time to time we will also feature articles written by clients of Adamant Solutions. You have probably noticed already that you can now see me. We have had many requests to add photos to the articles published. We hope this gives a much more personal feel to the blog. In the coming weeks we will be adding a range of new features, so stay tuned! Read the entire story - View comments - Post a comment
More About: Blog , Prove

10 things businesses should know before building a website
2007-12-05 00:00:00
A couple of months ago Andy Budd asked his readers about 3 Things You Wish Clients Knew About the Web. The comments contain many good examples of how people misunderstand the Web. It's perfectly understandable that people who do not work in the Web business don't understand everything about the Web. But the same way you need to do research before you buy a house, a car, or a dishwasher you need to make sure you know at least some basic facts before you start paying someone to build a website. If you don't, chances are you won't be getting what you need. Many of the clients Andy's readers have would benefit from reading Esther Schindler's article Becoming Clueful: What You Should Know Before You Redo Your Web Site. The article brings up seven really good tips for organisations about to start a new website project, whether they are building a completely new website or redesigning their current one. The tips are excellent, and all web professionals are likely...
More About: Building , Website , Businesses , Sine

Congratulations to Judith Ernst
2007-12-05 00:00:00
We would like to congratulate Judith Ernst for being awarded 2007 Marriage Celebrant of the Year for the fourth year in a row! We are proud to announce that she also received the prestigious Diamond Award (Only 7 people have received the Diamond Award, 3 of which were given to Silvestres Restaurant, Judy and Stevens Hairdressing). We couldn't think of anyone more deserving of this award. Once again, congratulations Judith! Judith have been a successful Civil Marriage Celebrant for over 13 years, conducting thousands of ceremonies. She has a very good relationship with her clients and would rather think of them as my friends when they need a good shoulder to lean on as their big day arrives. Click here to visit Judith's website Read the entire story - View comments - Post a comment
More About: Congratulations

The Future of Business is Online
2007-12-05 00:00:00
Last night I attended an informative key note event by Ed Dale from "World Internet Authority", a successful online entrepeneur. The event was introduced by the Minister for Small Business , The Honourable Karlene Maywald. Ed started the event off by introducing himself and describing, in great detail, how he stumbled into online business before making his first million. His first business was a website design firm which was subsequently sold for $3 million. He then went on to build a new business focusing on the publication and distribution of niche "how-to" books online. He then sold the business for another $5 million. After being in business for many years Ed realised that small business has many advantages in the online world. He believes small business can take advantage of more opportunities online than big business and corporations. Business is all about relationships. With this in mind Ed discussed the importance of websites as a communication tool, not just a stock stand...
More About: Future , The Future , Online , Sine

Introducing: The Blogosphere
2007-12-05 00:00:00
Another day, another new feature! Adamant Solutions is proud to announce a new feature to our ever expanding blog that we like to call The Blogosphere . The Blogosphere is a one-stop place to view all of the latest news from around the blogosphere. But not just any news, only news related to website design, website promoting, marketing, software innovations, new trends and a whole lot more. What makes this so unique? We do. Every article found on The Blogosphere has been manually selected by Adamant Solutions. This means we make sure everything you see is relevant and topical. No spam, no worries. We just bring you the best of the best. Click here to have a look today. Read the entire story - View comments - Post a comment

Onkaparinga Mayors Christmas Event
2007-12-04 00:00:00
On Friday we attended the Onkaparinga Mayors Christmas Event , held in the Christies Beach surf club. The night was excellent, from the catoring to the photographer. Seeing so many local businesses in the same room was truly an eye opening experience. Residents and business owners are passionate about the southern suburbs of Adelaide, which is good to see. Many people were discussing how much the Onkaparinga council has expanded over the years, while others were foreseeing even more growth. This was definitely the tone of the evening and was enforced by a very powerful speech by the Mayor of Onkaparinga.
More About: Christmas Eve

Trading hours over the festive season
2007-12-04 00:00:00
Firstly I would like to take this opportunity to wish everyone a Merry Christmas and a safe &; happy New Year. We look forward to working with you all on new, exciting and innovative projects in 2008.
More About: Trading , Season , Hours

Trading hours over the festive season
2007-12-04 00:00:00
Firstly I would like to take this opportunity to wish everyone a Merry Christmas and a safe & happy New Year. We look forward to working with you all on new, exciting and innovative projects in 2008. On that note I would like to let everyone know that Adamant Solutions will be closed over the Christmas period. We will be open until the 21st of December and the reopening on January 3rd. At the end of January Adamant Solutions will be closed for a week and a half. This is under strict orders from my fiance, who insists on having a Honeymoon after we get married on January 26th.
More About: Trading , Season , Hours

Welcome to the new and improved blog
2007-12-04 00:00:00
The Adamant Solutions blog has a brand new look and feel. We have redesigned the blog to make it easier to read and navigate from one section to the other. With the new look comes a new direction. The Adamant Solutions blog will host a range of new articles, including those written by other inspiring and knowledgeable individuals from around the internet. From time to time we will also feature articles written by clients of Adamant Solutions. You have probably noticed already that you can now see me. We have had many requests to add photos to the articles published. We hope this gives a much more personal feel to the blog. In the coming weeks we will be adding a range of new features, so stay tuned!
More About: Blog , Prove

10 things businesses should know before building a website
2007-12-04 00:00:00
A couple of months ago Andy Budd asked his readers about 3 Things You Wish Clients Knew About the Web. The comments contain many good examples of how people misunderstand the Web. It's perfectly understandable that people who do not work in the Web business don't understand everything about the Web. But the same way you need to do research before you buy a house, a car, or a dishwasher you need to make sure you know at least some basic facts before you start paying someone to build a website. If you don't, chances are you won't be getting what you need. Many of the clients Andy's readers have would benefit from reading Esther Schindler's article Becoming Clueful: What You Should Know Before You Redo Your Web Site. The article brings up seven really good tips for organisations about to start a new website project, whether they are building a completely new website or redesigning their current one. The tips are excellent, and all web professionals are likely...
More About: Building , Website , Businesses , Sine

Congratulations to Judith Ernst
2007-12-04 00:00:00
We would like to congratulate Judith Ernst for being awarded 2007 Marriage Celebrant of the Year for the fourth year in a row! We are proud to announce that she also received the prestigious Diamond Award (Only 7 people have received the Diamond Award, 3 of which were given to Silvestres Restaurant, Judy and Stevens Hairdressing). We couldn't think of anyone more deserving of this award. Once again, congratulations Judith! Judith have been a successful Civil Marriage Celebrant for over 13 years, conducting thousands of ceremonies. She has a very good relationship with her clients and would rather think of them as my friends when they need a good shoulder to lean on as their big day arrives. Click here to visit Judith's website
More About: Congratulations

What is Web 2.0?
2007-12-04 00:00:00
Believe it or not, this is one of the most common questions that I am asked. Many sites around the web are now claiming to be “Web 2.0”, you may have even bumped into the phrase during your internet travels. Although it has become a widely used word, you would be excused for not knowing what it means. It is said that we are in the second phase of the Internet. The websites and online applications are becoming much more interactive and social. This new phase has been given a Version 2.0 title. That's how we get the term “Web 2.0” The Internet has reached the next phase in its lifecycle. We once had static websites with little to no interaction. Now, with the advent of new technologies, the Internet is a living organism. Websites are constantly changing and being upgraded at every moment of the day. People have started to also call this the “Social Web”, because it allows people to connect with communities. We can now go online and share videos, photos, stories, information a...

Learn 4 Life Interviews Simica about Kowari
2007-12-04 00:00:00
Click to Play An interview with Nina Garforth from Simica demonstrating Kowari at the BETT conference 2007. Kowari Learn ing Platform delivers anytime, anywhere learning for Early years / Primary pupils, their carers and teachers. Kowari delivers access to learning at any time along with home-school communication and collaboration. This means that wherever there is a PC with access to the Internet, the child can continue their learning within a safe, online community of learners. The Kowari software and website were developed by Adamant Solutions. Contact us if you require custom software development or website design services.
More About: Life , Interviews

The Future of Business is Online
2007-12-04 00:00:00
Last night I attended an informative key note event by Ed Dale from "World Internet Authority", a successful online entrepeneur. The event was introduced by the Minister for Small Business , The Honourable Karlene Maywald. Ed started the event off by introducing himself and describing, in great detail, how he stumbled into online business before making his first million. His first business was a website design firm which was subsequently sold for $3 million. He then went on to build a new business focusing on the publication and distribution of niche "how-to" books online. He then sold the business for another $5 million. After being in business for many years Ed realised that small business has many advantages in the online world. He believes small business can take advantage of more opportunities online than big business and corporations. Business is all about relationships. With this in mind Ed discussed the importance of websites as a communication tool, not just a stock stand...
More About: Future , The Future , Online , Sine

Welcome to the new and improved blog
2007-12-03 00:00:00
The Adamant Solutions blog has a brand new look and feel. We have redesigned the blog to make it easier to read and navigate from one section to the other.
More About: Blog , Prove

10 things businesses should know before building a website
2007-12-03 00:00:00
A couple of months ago Andy Budd asked his readers about 3 Things You Wish Clients Knew About the Web. The comments contain many good examples of how people misunderstand the Web.
More About: Building , Website , Businesses , Sine

Congratulations to Judith Ernst
2007-12-03 00:00:00
We would like to congratulate Judith Ernst for being awarded 2007 Marriage Celebrant of the Year for the fourth year in a row! Furthermore she we are proud to announce that she also received a special prestigious Diamond Award. Only 7 people have received the Diamond Award, 3 of which were given to Silvestres Restaurant, Judy and Stevens Hairdressing. We couldn&;#39;t think of anyone more deserving of this award. Once again, congratulations Judith!
More About: Congratulations

The Future of Business is Online
2007-12-03 00:00:00
Last night I attended an informative key note event by Ed Dale from "World Internet Authority", a successful online entrepeneur. The event was introduced by the Minister for Small Business , The Honourable Karlene Maywald.
More About: Future , The Future , Online , Sine

What is Web 2.0?
2007-12-03 00:00:00
Believe it or not, this is one of the most common questions that I am asked. Many sites around the web are now claiming to be “Web 2.0”, you may have even bumped into the phrase during your internet travels. Although it has become a widely used word, you would be excused for not knowing what it means.

What is the difference between the internet and an intranet?
2007-12-03 00:00:00
What is the difference between the internet and an intranet? I'm always surprised to learn how many people are still unaware of the differences between the internet and an intranet.
More About: Internet , Intranet , The Internet , Difference , Tran

Learn 4 Life Interviews Simica about Kowari
2007-12-03 00:00:00
Click to Play An interview with Nina Garforth from Simica demonstrating Kowari at the BETT conference 2007. Kowari Learn ing Platform delivers anytime, anywhere learning for Early years / Primary pupils, their carers and teachers.
More About: Life , Interviews

Bringing Visitors Back
2007-12-03 00:00:00
A website is like the store-front of a shop. Many of your visitors will simply stumble upon your website (whether it be through your location on search engines, a referral from another website or word-of-mouth). Once they are on your website you have a very small window of opportunity to make sure the visitor returns - again and again.
More About: Back , Visitors

BuryMine Turned Off
2007-12-03 00:00:00
Sorry to inform everyone, but I have just turned BuryMine off. Unfortunately it seems as though the tool is absolutely hammering my servers. I got a letter from my host letting me know that my servers will be going over their quota soon.